Bugatti Veyron Goes on Sale in Russia

Can there be a market for a supercar with a seven-digit sticker price in a country where the average monthly income barely scratches the $500 mark? Bugatti says Da. Hosting a gala dinner at Moscow’s posh Barvija Luxury Village (where Maserati recently introduced the GranTurismo), Bugatti announced that it would allot ten cars to the […]

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Can there be a market for a supercar with a seven-digit sticker price in a country where the average monthly income barely scratches the $500 mark? Bugatti says Da. Hosting a gala dinner at Moscow's posh Barvija Luxury Village (where Maserati recently introduced the GranTurismo), Bugatti announced that it would allot ten cars to the Russian market, with the possibility of more. The price: a stunning 1.7 million euros (about $2.5 million). The cars will be offered through the Mercury Group, Russia's largest dealer of luxury goods. The company offered test drives in the 253-mph, all-wheel-drive coupe to potential clients — in the snow.